Emotional Design Psychology (2023 Spring-Chicago)

Over 2 days, you'll learn how to apply human-centered design strategies based on the psychology and neuroscience of user emotion, cognition, and behavior.

Through a combination of modules and hands-on exercises, participants deepen their understanding of what emotions are and how they operate while building emotionally intelligent technologies and campaigns.

The modules cover essential lessons in user cognition and emotion science, with practical lessons on crafting motivating communications, handling stress, managing users' willpower, and using emotional design to boost engagement, conversions, and loyalty.

This class will teach you to translate emotional insights into digital strategy, campaigns, and creative content., this course will deepen your understanding of what emotions are and how they drive behavior and teach you how to apply emotional design strategies to websites, apps, digital campaigns, and more.

You will gain mastery in building digital products that are inspiring and motivating. You will learn how emotions drive online behavior and create user experiences with emotional insight for design, UXD, content strategy, and more.

Knowledge

You'll learn the neuroscience of how people perceive, feel, think and behave. Then you'll take a deep dive into user emotion, covering the full spectrum of emotions and the way each emotion shapes how users feel, think, and behave.

The class covers the major emotional systems that drive online behavior. You'll enjoy a blend of formal lessons with interactive design challenges, where you will learn how to develop emotion-driven websites, apps, and more.

Skills

This course will teach you how to design for emotion while fine-tuning your digital creativity. You'll use standard industry UX, prototyping, and editorial tools, which you can use in your next digital project.

To learn more, visit: