Toyota USA

Problem Statement

Toyota was looking to launch their 2021 Sienna minivan into the US market as a rebranded, cool vehicle. Removing the "uncool" stigma attached to minivans, the vehicle is indeed amazing. Toyota wanted to reach a newer, younger demographic for awareness.

Solution

Eventcombo produced, hosted and executed a virtual game night on Fireworks.

Results

Over 10,000 attendees joined to experience a virtual Bollywood night of magic with a celebrity guest. The vehicle was injected strategically in-between virtual sessions and pre, live and post event collateral. Toyota achieved desired KPIs for web traffic (https://www.toyota.com/sienna/) through brand awareness.

Turnkey Technology

• Fireworks™ Virtual Streaming
• Email marketing
• Hidden tickets
• Concurrent sessions
• Event registration
• Event management
• Co-host management
• Production services