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case study
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G/O Media

G/O Media is a publishing company with a portfolio of digital brands that include The Onion, Jezebel, The Root, Lifehacker, The Takeout, Quartz, The Inventory, Jalopnik, Gizmodo, Deadspin and AV Club, whose independent and passionate voices attract the largest audience of 18-44 year-olds available anywhere.

Problem Statement

G/O Media was seeking an all-in-one platform for their event programming that included a specifically curated customized ticketing solution, which was not available in the marketplace for their flagship brand events. G/O Media also wanted to highlight celebrity speakers and partners involved in their event programming.

Solution

Eventcombo offered a complete end-to-end event management solution to G/O Media and enabled unlimited ticketing options for several tiers, experiences and price points. Eventcombo provided a customized registration and ticketing experience with complete branding for G/O Media:

  • Complex ticketing solution with multiple tiers and experiences
  • A foolproof, secure, and smooth online ticketing process
  • Implementing customized payment options
  • Showcasing Speakers and Partners in a customized UX solution
  • A complete in-person management solution

Results

G/O Media’s success was partially enabled by partnering with Eventcombo for the custom ticketing and management required for brand-heavy events. Allowing G/O Media to utilize a variety of custom solutions provided a medium for organization and scaled marketing with ticketing solutions otherwise not available.

Turnkey Technology

  • Customized ticketing & registration
  • Customized event pages
  • Tiered ticketing for multiple experiences
  • Event management
  • Co-host management
  • Event support
  • Email communications
  • Integrations
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