Unleash the Power of AI for Optimization of Events
May 18, 2023 Sapna Singhal
Optimizing events in real-time can be a big challenge, but not with the advanced technologies brought to you by artificial intelligence (AI).
Artificial intelligence (AI) is skilled at finding patterns, exploring data, interpreting languages, providing answers, and generating forecasts. It can also carry out most functions faster, better, and with considerably larger datasets than humans. For these reasons, AI can be instrumental in delivering tailored and streamlined events and creating memorable experiences for attendees.
4 Important Ways AI Can Optimize Events
1. Customized Attendee Experiences
One of the major benefits of AI is you can process large data volumes in seconds. In case of curating the perfect event experience, this can be essential. AI can provide data about each attendee that you can quickly segregate into groups to provide each segment with tailored offerings that customizes their event experience. You can also enable focused networking between attendees by using AI matchmaking tools which can analyze user behavior and facilitate attendees to discover each other based on similar interests and objectives.
2. Seamless Event Navigation and Attendee Support
In-person events tend to get busy, and you cannot 100% commit to helping every attendee with their floor navigation needs. Enter AI-powered chatbots.
Chatbots supported by AI technologies can be used to create information kiosks that are either stationary or mobile (we’re talking robots!) and allow event attendees to ask questions and get responses that will let them experience the event their way. They can optimize events in real-time by guiding attendees to different event areas they would like, based on their preferences, and responding to their “where(s)” and “what(s)” without needing external assistance. Chatbots can even be used to extract real-time insights about attendee emotions and satisfaction levels, for optimizing the event experience for them, as it unfolds.
3. Smart Registration and Check-In Processes
Events in the old days used to have one of the organizers posted at the entrance with a list of attendees, ticking their names off manually, as they entered through the gates of the venue. Not with AI. Using artificial intelligence, human profiles are captured automatically and validated using large datasets of both positive and negative images. AI’s little brother, machine learning (ML) technology, remembers these attributes to speed up the process—all of this makes event registration and check-in infinitely simpler and faster.
Another implication of AI facial recognition is ensuring security at in-person events so bad actors do not enter. If the image of a human profile is fed into an AI software, it analyzes data, extracts metadata, and provides intelligence to security personnels and scanning systems. This optimizes safety for your events in real-time like nothing else.
4. Event Creation and Session Management
This one is the best. Organizers spend hours creating, curating and maintaining their event landing pages and websites. Similarly, tons of hours of labor go into creating sessions and assigning them to attendees and groups. Say goodbye to these arduous activities. With AI, you can use a simple interface to create and launch customized landing pages. You can create groups of attendees based on data and then allocate sessions individually or based on registration types. Now take this extra bandwidth and get some well-deserved R&R.
In Conclusion
You can augment your existing event software with AI technology or invest in standalone applications. But the potential and inevitable use of AI in the events industry is impossible to ignore if you want your event to succeed.
