Brilliant SaaS Event Marketing Ideas You Must TRY

Jun 07, 2024 Praggya Joshi

Are you looking to elevate your B2B SaaS event to new heights? Imagine increased attendance, unforgettable experiences, and significantly higher conversion rates. Leveraging digital and in-person event marketing strategies for SaaS events can make this a reality. Thoughtfully executed plans are essential in generating excitement and anticipation for your event. When you fully commit to promoting your event, the results will be evident on the big day. | 
In this guide, we'll take you through some of the amazing SaaS event marketing ideas that will drive success. 

What Is Event Marketing for SaaS?
Event marketing encompasses the entire process of generating excitement and interest in your event or offering. B2B event planners utilize a diverse toolbox of strategies to promote their SaaS products and fuel creative collaboration. SaaS event marketing can take various forms, including trade shows, conferences, networking gatherings, webinars, or roadshows. Each format offers unique opportunities to showcase your product, gather valuable and immediate feedback from potential customers, and forge lucrative relationships with industry professionals.   

However, maximizing these benefits hinges on dedicating significant time and effort to effective event marketing. This underscores the importance of crafting innovative strategies to elevate your event promotion and generate a strong response.

Unique Event Marketing Ideas for SaaS Companies
Before implementing the following event marketing ideas, have a thorough knowledge of your target audience. For instance, if you want to promote your event management software for nonprofits, your messaging should be tailored to volunteers, donors, and event coordinators within such organizations. Also, you need to determine which kinds of non-profits will benefit from your product.

Get Ready for Hands-On Action with Demos
Imagine your prospects diving into the world of your SaaS product, not just hearing about it, but experiencing its features firsthand. Many B2B users struggle to grasp the inner workings of a product until they get their hands on it. That's where hands-on demo stations come in. By letting people interact with your software, you're not just telling the benefits but showing it to them. And guess what? The trend is clear: SaaS event marketing ideas like interactive demos have surged by a whopping 90% since 2022. It's time to jump on board and let your end-users get a hands-on product experience all by themselves. By weaving hands-on access into your sales strategy, you're bound to get quality participants.

Step into the Future with Augmented Reality at Trade Shows
Trade show booths are no longer just booths; they're gateways to immersive experiences.  Augmented reality (AR) seamlessly integrates digital elements with the physical world around you, creating a dynamic interaction that captivates your senses on the go. 

AR allows you to transform how you demonstrate your SaaS product. Whether through mobile apps or AR headsets, you can transport attendees into a world where they can explore every facet of your product. 

Take, for instance, a product boasting a myriad of colors and styles. With an AR app, attendees can effortlessly browse through options, experiencing a full 360-degree view right from your booth. And the best part? They can even make a purchase then and there, thanks to seamless integration with the checkout page. Talk about converting curiosity into action!

Create Contests on Social Media
Giveaways and social share contests are effective event marketing strategies that B2B SaaS companies can leverage, with the added benefit of lead generation. Consider hosting a free ticket giveaway for your industry event. Ask participants to follow your brand's social media accounts, like your giveaway post, and tag a friend in the comments. Announce the winners in a follow-up post. This strategy will give a boost to your social media presence and increase anticipation for your SaaS event piquing pre-event curiosity.  

Another innovative SaaS event marketing idea is organizing a content creation contest related to your SaaS offering. For example, if your product is project management software and your event focuses on productivity tips, ask participants to create a short video or other content sharing their favorite productivity hack using your software. Participants can share their creations on their social media profiles with a unique hashtag to tag your company and enter the contest.

Unleash Creativity with Hackathons
Hackathons aren't just for tech enthusiasts; they're a goldmine for SaaS companies looking to make a splash. These events give your prospects the freedom to unleash their creativity while diving deep into your products. By inviting attendees to collaborate with your teams and develop features on the spot, you're not just showcasing your product's capabilities; you're fostering a deeper understanding. And the ripple effects? Attendees are more likely to engage with your other marketing events, further amplifying your product's reach.  

So, are you looking to harness the power of hands-on experiences, augmented realities, and creative collaborations to spruce up your SaaS events?  
Then this strategy can be your launching pad. 

Create and Optimize Your Event Website
A user-friendly and informative website serves as a centralized hub for potential attendees to access all the details about your SaaS event. With an event website builder, creating a custom website to market your event is effortless. Optimize it with registration details, FAQs, and clear CTAs. Include features like speaker spotlights on the homepage and provide a clear agenda of the event, including session titles, speaker summaries, and presentation details.  

Additionally, enable seamless ticket purchases directly from the website. To incentivize potential registrants, promote early bird pricing and referral rewards.

Create Pre-Event Hype with an Event App
Mobile event apps are powerful tools to keep registrants engaged and interested. Use their targeted push notifications to send personalized messages to attendees and create interactive agendas and speaker bios. Features like polls, surveys, live Q&A sessions, and discussion forums will keep attendees informed about the event.   

Additionally, use the app to highlight the features of your SaaS solution that the event is showcasing. The networking tools within the app will also help attendees connect with one another. Ensure the event app integrates with your CRM systems to facilitate lead generation and follow-up activities.  

Run ABM Event Campaigns
Account-based marketing (ABM) focuses resources on key targeted figures within a market. This approach involves engaging with each account and tailoring your message to their specific needs. To use this strategy for marketing SaaS events, compile a list of potential event attendees from platforms like LinkedIn. Identify companies that could be good partners and send personalized messages to their representatives who will attend the event to book meetings. This strategy significantly increases your connection rates for the event.  

Boost Your Brand with Eye-Catching Swag
Swag isn't just nice to have at B2B events—it's a game-changer for SaaS companies. Did you know, according to the Advertising Specialty Institute, that folks hold onto promotional goodies for a whopping eight months? And here's the kicker: many proudly flaunt their event swag on social media, giving your brand an extra boost. So, how do you make the most of this marketing goldmine? 

Well, if your SaaS brand is all about sustainability, consider offering up something reusable and top-notch goodies, like stylish totes or sleek water bottles. But don't stop there! For the tech-savvy crowd, think outside the box with nifty gadgets like webcam covers or laptop stickers. When the chill sets in, why not warm hearts and minds with cozy winter hats, snazzy socks, or snug hoodies? These swag essentials aren't just giveaways—they're conversation starters that take the efforts of B2B event marketing for SaaS companies to the next level. 

Use the different ideas above to boost exposure to your SaaS product. Make sure to use our cutting-edge event technology to automate the entire course of the event, from registration to post-event analytics and engagement.

Tips for Designing a SaaS Event Marketing Strategy
Maximize the impact of your SaaS event marketing efforts with these strategies: 

• Have Complete Clarity Over the Event's Objectives: Clearly define your event goals and KPIs to design an effective marketing strategy. Identify at least three primary focus areas. 
•  Define the Reasons for Attending Your Event: Understand your audience's perspective and determine what makes your SaaS event worth attending. Identify the interests and pain points of your target audience to create resonant marketing content. Conduct pre-marketing research on potential attendees. 
•  Leverage Multi-Channel Marketing: Use a mix of social media marketing, email campaigns, paid ads, and website promotions. Utilize data from these channels to refine your strategies and connect effectively with your audience. 
• Choose a Compelling Theme in Your Messaging: Ensure all your marketing creatives present a cohesive view of your B2B brand. Infuse your messaging on every platform with your brand's colors, style, and values. 
• Use Event Management Technology: Leverage event tech to market and promote your event. Automate registration and schedule the delivery of promotional materials using tools like email marketing engines. 

Summing up
We hope our extensive list of SaaS event marketing strategies helps you generate the buzz you desire. Integrate these strategies into a cohesive plan for the best outcomes. Implement the plan months before the event to give yourself ample time to assess and refine your techniques. 

If you’re looking for ways to promote your event, boost attendance, and increase engagement, explore Eventcombo's event technology solutions. Our tools automate many tasks, allowing you to deliver exceptional experiences. Click here for a quick demo.