Event Tech Trends 2024 That Redefined Event Industry Standards
Nov 08, 2024 Shruti Shah
Event tech trends are evolving rapidly, with AI-driven personalization, automation, and immersive experiences shifting from exciting add-ons to essential tools. As 2025 approaches, staying updated on latest event tech trends isn’t just about knowing the latest buzzwords – it’s about preparing to build experiences that wow attendees and help planners operate smarter. This blog explores how trends from 2024 have set a strong foundation for what’s next in event technology.
Reflecting on 2024: Setting the Stage for 2025
As Kate Patay, VP Global Management, Terramar “I love pulling inspiration from so many different market segments and industries. It helps us open our eyes to so much more that’s out there and view ‘what we’ve always done’ through a different lens. ”In event tech, this perspective couldn’t be more relevant. The 2024 event tech trends are not just innovations—they’re changing the entire event design and management landscape by adapting insights from industries as diverse as retail and entertainment.
2024 was a milestone year for event tech, building on the renewed importance of in-person events and pushing the boundaries of virtual and hybrid options. Here’s a look at the standout event tech trends that are shaping what’s to come.
Key 2024 Event Tech Trends Fueling 2025 Momentum
1. Automation
2024 was the year that automation moved from being a nice-to-have feature to an absolute necessity. Event planners have always had to juggle multiple tasks, but automation tools have significantly reduced that load. From handling registrations and ticketing to streamlining communication workflows, automation is taking care of the details that are used to slow things down.
Looking ahead, we can expect more sophisticated tools to take on even more responsibilities—freeing up planners to focus on the big picture. In 2025, automation won't just be for efficiency; it'll help drive creativity and innovation by allowing planners to allocate more time to attendee engagement and experience design.
2. AI-Powered Tech
The game-changing impact of AI on event planning was undeniable in 2024. As Nick Borelli, Marketing Director, Zenus, puts it, “The B+ work you’re doing isn’t because you lack vision; it’s because you haven’t had the time and resources. AI is going to close the distance between B+ and A+.” This perfectly encapsulates what AI achieved in 2024—transforming good work into exceptional experiences. With AI, planners were able to improve strategies in real-time, a highlight of the latest event technology that offered enhanced experiences and more tailored solutions.
AI enabled everything from customized session recommendations to fully AI-generated personalized emails ensuring every interaction felt relevant and meaningful. As we move into 2025, event tech trends in AI will continue to expand, helping planners automate more, streamline processes, and improve communications, creating event experiences uniquely tailored to each attendee.
3. Chatbots
In 2024, chatbots became an integral part of event technology, revolutionizing attendee engagement and support. From answering FAQs in real-time to guiding attendees through event schedules and session details, chatbots provided immediate assistance, enhancing the overall attendee experience. These AI-powered tools helped event organizers streamline communication, reduce the burden on support staff, and improve event personalization.
Looking ahead to 2025, chatbots will become even more advanced, offering more dynamic interactions, integrating with attendee preferences, and providing a higher level of personalized support.
4. Enhanced Personalization
Personalization took a leap in 2024. We’ve long known that personalization is key to creating engaging events, but this year, it became more than just putting a name on a badge. With AI tools, planners have been able to create deeper, more relevant experiences.
From custom event websites to hyper-targeted registration pages and marketing messages, attendees saw more of what they wanted, whether it was sessions or networking opportunities. By 2025, fully white-label solutions that give attendees a fully branded experience will be the standard, not just a nice bonus. This level of personalization is crucial in keeping up with event tech trends and staying competitive in the event space.
5. Smarter Networking
Networking at events is no longer just about swapping business cards. Thanks to AI-powered tools like matchmaking algorithms, smart badges, and event apps with integrated chat features, networking in 2024 became smarter and more meaningful. These tools didn’t just connect attendees at the event but continued to facilitate valuable conversations and collaborations long after the event ended.
As we move into 2025, event tech trends in networking will make connections even more seamless. Expect networking tools that are not only more intelligent but also more immersive, taking into account attendee goals, interests, and even post-event engagement opportunities.
6. Meetings Tech
2024 saw a huge jump in meeting management software, especially for B2B events. Platforms that automate scheduling, room assignments, and even attendee matchmaking were in high demand. No more manually arranging times or worrying about overbooking rooms—these tools do it all. They’re making the logistics of large-scale B2B events run like clockwork, creating smoother experiences for both organizers and attendees.
By 2025, we’ll see even more specialized tools that integrate seamlessly with other event tech trends, making it easier than ever to coordinate all aspects of B2B events, including one-on-one meetings and breakout sessions.
7. Venue Management Software
As event planners look to maximize efficiency and reduce costs, venue management software has become a game-changer in 2024. These platforms centralize everything from venue bookings to managing space and coordinating vendors. Real-time availability checks, interactive floor plans, and seamless vendor coordination are just a few of the features that have taken the complexity out of venue logistics.
As we look toward 2025, we expect these event tech trends to become even more sophisticated, especially for multi-venue events, helping planners manage large-scale logistics with ease. As Julius Solaris, event consultant and creator, points out, “20% cheaper F&B, Venue, and AV will drive 80% of the cost down.” Venue management software plays a key role in that, helping planners cut costs while maintaining high-quality experiences.
8. Sustainability Tech
Sustainability continues to gain traction as a key consideration in event planning. Tahira Endean, Head of Program, IMEX and other sustainability advocates pushed for paperless processes, reusable energy solutions, and waste reduction strategies. As the industry is responding to growing pressure to reduce its environmental footprint, 2024 saw eco-friendly tech becoming more mainstream. From paperless solutions to energy-efficient venues and waste-reduction strategies, sustainability became a central theme in event tech.
We expect 2025 to bring even more advanced solutions to help event planners go green—whether that’s through carbon footprint tracking, zero-waste initiatives, or better sourcing of sustainable materials.
What’s Next for 2025?
Want to dive deeper into these event tech trends? Join us on November 14 at 11 a.m. ET for an expert panel featuring
They’ll share insights into the future of event tech and how to leverage these tools effectively. Don’t miss this opportunity to hear firsthand from industry leaders about where the latest event tech will be heading in 2025. Register Now.
Moving Forward
2024 didn’t just prepare us for 2025; it redefined what’s possible in the industry. For planners and organizers, staying agile and open to event tech trends and innovations is how they’ll continue to lead. Whether through following industry leaders, joining discussions, or signing up for learning events, staying informed about event tech trends is key. Ready to future-proof your event strategies? Book a demo and stay ahead.
